When did the women start to wear pants? Levi Strauss & Co. created the first jeans in 1873, aimed at workers, while wearing a work overalls that were sometimes worn by women. For this reason and because women began to occupy an important role in society, the company decided to expand with the creation of women’s clothing. It was in 1918 when Levi Strauss & Co. created the Freedom-Alls, a one-piece garment, a work jumpsuit, that now celebrates its 100th birthday.
Specifically, on October 22, 1918, Levi Strauss & Co. obtained the Freedom-Alls brand, a name already very revealing (the word “Freedom” is Freedom, in this case both physically and metaphorically) that included the first item of clothing that The company designed specifically for women. An era that coincided with the empowerment of women, as they began to run for public office and challenged conventional gender norms, especially in the American West.
Emma McClendon, Associate Manager of the Museum at the Institute of Fashion Technology explains that: “The history of jeans is often told as a story for men but this is a story of women wearing unconventional clothes, and also a story on freedom and empowerment. ”
In this picture we can see what the Freedom-Alls was like. A suit consisting of a jacket with belt and harem pants fastened near the ankle to be worn with boots. The garment was available in blue with striped pants and dark khaki. In addition, this peculiar garment was proposed, not only as a domestic chore, but also as the most appropriate for sports and outdoor activities, something very strange in those years. A piece that looks in this image a woman breaker for his time, but that marked the beginning of a new stage.
Mickey Mouse is more than a character. It is a symbol, recognized and endearing to the whole world. This month marks 90 years and many brands have wanted to celebrate this anniversary with special collections. Levi’s is one of them and she has done it with a fun capsule where Mickey is responsible for decorating all kinds of garments including the most mythical of the brand.