There are few manufacturers that choose secondary brands to continue growing in the market, either because they focus on different users or because they use them in specific markets. It happens with Huawei, with Lenovo, with OPPO and, of course, it also happens with Xiaomi. Although the case of the Chinese manufacturer is somewhat special.
The best known cases may be those of Huawei and Honor, born the second of the first and now flying solo, or the one of ZTE and Nubia in a similar case. But Xiaomi also has secondary markings, specifically with three, which forms the four corners of a quadrilateral that by now seems to have far away the ceiling in terms of growth.
The culprit of all, the company that was born in 2010 and that launched its first phone in 2011. Today, the fourth largest brand in the world in sales volume, and with one of the strongest user communities in the world. you can find each other. And, of course, the person responsible for the Mi line.
Xiaomi has been characterized for a long time by launching terminals every few time, with a fairly extensive catalog and in almost all price ranges. We have, or we had, the Redmi models in the bottom row, which were originally called Hongmi, and above all we found the Mi X and the Mi MIX. The catalog leaders.
With total security, we talked about the Xiaomi line easier to acquire, and the main responsible for its sales volume. But to get a Xiaomi, you do not necessarily have to go to a Mi phone. There are others, either by own split or because the company has bought or created other parallel brands. We are going to give us a spin for the ‘gaming’.
Black Shark, here we come to play
The second line of Xiaomi to be born, and that paid off in February of last year 2018. Weeks earlier it had been known that Xiaomi had bought a manufacturer of products intended for ‘gaming’, one known in China but with little renown internationally. It was enough to translate the signature in the purchase contract so that the brand would start to sound all over the planet, although it is still not 100% related to Xiaomi. But yes, the two are the same.
Mobile gaming: power in abundance and extravagant design. Black Shark, by Xiaomi.
The first phone born of this new line was the Black Shark, which as we said came last February. Before the end of the year we could already know its renovation, the Helo, following the trend of Xiaomi to launch new generations before completing the calendar year. For now we have only two, but there will be more in the future. If what we are looking for is a Xiaomi phone with which to be able to reed our favorite mobile games, why not go to those who have been designed for it?
Initially born in China and for China, it was not long ago that Black Shark became an international brand, and it can now be purchased beyond the borders that mark the Great Wall. Gaming phones for gamers, with the seal of Xiaomi inside but signed by its Black Shark line.
The Pocophone that look like little flagships
A game of words necessary, and quite trite at this point, to define the new line of phones from Xiaomi that arrived direct from India. The phones of the Poco brand, which for now have only been embodied in a single terminal, the PocoPhone F1. A phone with a high level of power and at a fairly tight price.
It is precisely the price that makes us constantly doubt whether we are facing a high range or not. But there are more details, such as the external aspect. Personally, I am a lover of plastic phones and although this Little F1 is objectively ugly, it is certainly resistant. But the absence of metal, glass or a more careful design has placed the Poco competing with phones of lower category to which, obviously, beats easily by power.
Shortly after birth, Xiaomi said that its Poco brand would become international and today it already shares a good part of its markets. In fact, the Little F1 may have been the most striking phone of all last year 2018, precisely because it offers power at almost the highest level at a price unattainable by much of its competition. The secret of your success. Xiaomi style but with another name.
Redmi, the son leaves home
As we mentioned earlier, the Redmi were called Hongmi and were part of Xiaomi’s main catalog from almost its origins. Telephones destined to cover the needs of users with little budget, and oriented to offer the maximum for a very adjusted price. Inside, different lines. From the Redmi as such to the Redmi Note, to the Redmi S, phones originally for China that also crossed the border with the rest of their family.
This line has finally taken off from Xiaomi and has become Redmi by Xiaomi, or Redmi by Xiaomi. The first to leave home to live on his own has been the Redmi Note 7, the first of his family not to have the name Xiaomi at the beginning but after the “by”. A whole declaration of intentions, and the fourth mark of Xiaomi in circulation.
At the moment it seems that all brands walk hand in hand and remain under the same mandate, but that same happened in his day with Honor and Nubia, and finally ended up becoming independent. Will we see Redmi, Poco or Black Shark one day competing directly against Xiaomi in the market? It will be curious to check the state of the company when it arrives. Meanwhile, there are already three brands “by Xiaomi” that operate in a quasi-independent way of the main brand. Without a doubt, a prolific manufacturer. Maybe the most. Or do we consider BBK as a manufacturer?